PavingWays

Co-founder & CMO

Diana is co-founder at PavingWays and responsible for Business Development. She is managing PavingWays’ business operations and marketing as well as PR activities. Her major task aside from writing business plans for our own products is doing research and keeping track on developments in the area of the mobile web.

Background
Diana has a diploma in Business Administration and Marketing in Germany and has several years experience in different fields of marketing.

Diana has worked for companies such as L’Oréal or ad2-one AG (internet subsidiary of Vivendi Universal) in Germany as well as for American Marketing Systems, Inc. in San Francisco, California. She gained experience in various areas of marketing, such as direct, classic, event and especially online marketing.

Her specialties:
community marketing, viral marketing, word-of-mouth marketing, online marketing, mobile web applications, mobile trends