The Mobile Internet Has Arrived
Tuesday, February 17th, 2009During February 16-19, Barcelona again has become the “capital” for the whole mobile industry with the Mobile World Congress taking place. Despite the global economic crisis and declining mobile phone sales (for the first time ever since 2001), the mobile industry expects global growth due to new devices and services. This optimistic outlook is also proven by the sales figures of smart phones. In 2008 almost 160 million smart phones were sold worldwide. This year as much as 190 million smart phones could be sold.
A survey by analyst Nielsen and Tellabs, based on more than 50,000 mobile users in the UK, France, Italy, Germany, Spain and the US, shows that there will be an dramatic increase in the use of mobile data services (such as mobile internet, email, photo uploading and MMS) over the next two years with a significant ramp up in the next 12 months. 71 per cent of consumers anticipate the daily usage of services such as mobile internet and more than half of the approximately 200 million mobile data users in those countries expect to increase use in the next two years.
According to the study, about 49% of US respondents said they were planning to surf the mobile web more in the next year, compared to 34% of those in Europe. Preferences of US and Europe users differ (see the following picture below). In Europe, Italy tends to be the leading adopter across all services, while Germany shows comparatively low adoption rates.
(Source: http://www.tellabs.com/news/2009/index.cfm/nr/53.cfm)
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