“Local maps/directions and up-to-date weather are well-suited to delivery via mobile phones because they are information needs characterized by immediacy, location-specificity, and time- sensitivity,” said Kanishka Agarwal, Vice President of New Products, Telephia. “Downloadable mobile applications present a significant opportunity for higher ARPU [Average Revenue Per User], with more than 3.3 million mobile consumers downloading these applications during the first quarter of the year.”
![Top 10 Downloadable Mobile Applications by Total Revenue Share (U.S.)](http://www.pavingways.com/wp-content/uploads/Telephia_Grafik1.jpg)
(Data does not include revenue for mobile TV and mobile game applications which is reported separately)
Another interesting fact is, that maps/directions applications drive repeat purchase revenue, while entertainment applications claim highest revenue share for first-time purchases:
![Top Downloadable Mobile Applications by Repeat Purchase Revenue Share (U.S.)](http://www.pavingways.com/wp-content/uploads/Telephia_Grafik2.jpg)
Maps/Directions and Weather applications are leading in repeat purchases. In contrary, nearly 30 % of first-time purchase revenues were driven by the Entertainment category, with streaming music mobile applications, Music Choice and Sirius Music, securing the highest new purchase revenue share at nearly 9 % and 8 %.
Sources: http://www.cellular-news.com http://www.telephia.com