
How does it work?
First you have to sign-up for the service. Then you can discover, choose and personalize your on-the-go entertainment on their website that will be automatically delivered and updated to your mobile phone. mywaves also sends text messages alerting you about content updates in their channels. The service is free and works globally across all 3G, EDGE, BREW and EV-DO carriers as well as most video-capable mobile phones.
Marketing
In May 2007 they announced their partnership with Admob to enable click-to-video advertisements for AdMob advertisers.In July 2007 mywaves announced that Alltel Wireless will be the first North American carrier who launches mywaves service allowing Alltel customer to watch videos from their phone for 3.99 USD per month. Customers can easily download the application from their phone via the Alltel Axcess Shop and customize the content.
Sources: http://www.mywaves.comhttp://us.blognation.com