App Marketing & ASO

The best app is worthless if nobody finds it.

App store optimization (ASO) is to apps what SEO is to websites – and just as often underestimated. We make sure your app gets found, installed and well rated in the stores. As a team of developers and digital marketers we do this from one source: whoever built the app optimizes its presence more credibly.

What’s included

• ASO audit – Where does your app stand today? Keywords, conversion, ratings, competition: an honest assessment with prioritized actions.
• Store presence – Title, subtitle, keywords, descriptions, screenshots and preview videos – for App Store and Google Play, in German and English.
• Review and rating management – Responding to reviews, feeding feedback back into development, timing rating prompts correctly.
• Launch support – Staged rollouts, release notes people actually read, and a store presence that is ready at launch – not after it.
• Continuous optimization – ASO is not a one-off project: watching rankings and conversion, sharpening, reporting. Included in the Care+Grow maintenance package.

Frequently asked questions

What exactly is ASO?

Optimizing your store presence so the app appears for relevant searches (visibility) and visitors actually install it (conversion). Together these two decide organic growth.

Does it work without an advertising budget?

Yes – ASO works on organic discoverability. Paid campaigns can complement it, but they are no substitute for a good store presence: paid traffic also lands on your store page and has to be convinced there.

When should ASO start?

Before launch. Name, keywords and store presence can be changed later – but the first impression and the first ratings shape the ranking lastingly.

How do we measure success?

Keyword rankings, store impressions, conversion rate and install numbers – metrics the stores themselves provide and that we report regularly.